Sector Expertise
Sports & Entertainment
Sponsorship, broadcasting, licensing, clubs, events and IP in sport and entertainment.
Sport and entertainment are growing fast and call for precise sponsorship, broadcast, event and rights-management contracts. We help clubs, organisers, companies and sponsors structure their relationships and protect their commercial rights.
Key Legal Matters
Key legal matters in the sector
Sponsorship and advertising
Scope of rights, consideration, exclusivity, promotional commitments and termination.
Broadcast and content rights
Licensing rights, term, territory and protection against infringement.
Event permits
Approvals and statutory requirements, venue and supplier contracts, and audience safety.
Player and talent contracts
Structuring the contractual relationship, commercial rights and image rights.
Marks and IP
Registering logos and marks and protecting licensed merchandise.
FAQ
Frequently asked questions
What matters most in a sponsorship agreement?
The scope of rights, consideration, exclusivity, term, termination events and remedies for breach, with clear rules on permitted use of the mark.
Can image rights be protected?
Yes — by providing for them in the contract and regulating use of name and image within clear limits.
What are the risks of an event without permits?
Possible suspension, fines and liability to attendees and suppliers, so statutory requirements should be completed beforehand.
The information on this page is general and for awareness only; it is not legal advice and does not create an attorney–client relationship. Answers vary with the facts of each case.
Insights
Articles worth reading
مراجعة العقد التجاري قبل التوقيع: ما الذي ينبغي فحصه؟ (Arabic)
دليل عملي لمراجعة العقد التجاري قبل التوقيع، يشمل الصلاحيات ونطاق العمل والمقابل والتسليم والمسؤولية والفسخ والقوة القاهرة والإثبات وتسوية النزاعات.
بند التحكيم في العقود التجارية: كيف تصوغه بدقة؟ (Arabic)
ما الذي يجعل بند التحكيم صالحًا وفعّالًا؟ عناصره الأساسية، وأخطاء الصياغة الشائعة، وأسئلة تطرحها قبل اعتماده في عقدك التجاري.
هل مذكرة التفاهم ملزمة قانونًا في السعودية؟ (Arabic)
متى تكون مذكرة التفاهم ملزمة في السعودية؟ شرح أثر الاتفاق على المسائل الجوهرية، التفاوض، الوعد بالتعاقد، البنود الملزمة وخطاب النوايا قبل العقد النهائي.
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